As I am an avid user of blackberry smart phones, I was searching the net recently for some latest news on the same. Interestingly, I found out that Research In Motion, the maker of Blackberry smart phones is now focusing more on emerging markets.
RIM is focusing more on countries like Indonesia and South Africa. The Blackberry 10, due in 2013, will be launched in a big way in African countries as well as other important global markets.
The reason why BlackBerry might be extremely popular in emerging markets is because its data usage plans are reasonable, its BBM messaging service is a big hit, and its phones are cheaper than competitors such as the iPhone.
For these reasons, The Wall Street Journal recently reported that the number of BlackBerry users in Indonesia have more than tripled in the past year alone.
At the recent the Mobile World Congress event in Barcelona, Gregory Wade, RIM’s head in Southeast Asia, said the company “will increase the number of BlackBerry sales points in Indonesia to 4,000; that includes flagship stores, store-in-stores and kiosks in the country.”
Even though it might be true that the main reason for blackberry to shift its focus to emerging markets is that RIM is looking for places to replace its market share lost in the US, it is still very nice to see that Major telecommunication companies like Research in Motion are now finally realizing the huge potential of Emerging Markets.
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written by Pulkit Kohli (pulkit.pgdm14c@greatlakes.edu.in)
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