The land of Football, Festival and Fun!

This country is most often related with football, Paulo Coelho and Christ the Redeemer. The ‘B’ of ‘BRICS’ nations today is making its presence felt as one the important Emerging Economies of the World.

Brazil- the largest country in South America and the fifth largest in the world is the cradle of the Amazonian rain forest. With its name drawn from the pau brasil tree, it boasts of having the greatest biodiversity in the word. Brazil’s sheer size accommodates several eco regions including Amazon rainforest, Atlantic forest, tropical Savanna, and wetlands to name a few.

Apart from vibrant fauna and flora, Brazil exudes cultural vibrancy as well. Who doesn’t remember the Rio de Janeiro carnival from Zindagi na milegi dobara? Interesting cultural and ethnic mix is found in Brazil due to its history with Native Americans, Portugese and Africans. Colourful carnivals, soulful Sambas (a music genre) and sumptuous cuisines have long attracted tourists from all over the globe to Brazil.

Brazil has journeyed from being a colony of Portugal in the 1500s to being a federal republic in 1988. Brazil’s economy is the seventh largest in the world with respect to nominal GDP as well as purchasing power parity (2012).

As Brazil grows, it makes itself progressively stronger and more pertinent to a world that will be ruled by emerging powers in the future. And that is why we, along with the rest of the world, are keeping an eye out for this emerging nation.

written by Ranjana, PGDM 12-14.