Welcome to the blog on Emerging Markets,

This is platform iniated for all to put forth ones learnings on the emerging markets and 
 discuss on varied  topics related to emerging markets for eg:
  • What are the emerging markets?
  • Business in emerging markets
  • Strategies that fit emerging markets 
  • How the BRIC country  economies differ from the economies of US and other developed countries.
  • Understanding the country ,industry, farm wise analysis of the emerging market countries.

As the economies of India and china are considered to be the largest economies in terms of rapid growth and industrialization let us start with "India As an Emerging Market". According to a recent survey there are 28 emerging markets of which India ranks in the second place  inspite of the doom stories we hear about Indian economy crashing.

The main factors being the economic liberalization and the perfect competition market, the high standard of living and per capita income, the development of medical facilities and infrastructure, the increase in foreign investments and so on.
 
 Due to the favorable emerging market, more and more industries are being set up and the customer base is also increasing. Currently, India is the 4th largest economic system in the world in terms of the purchasing power parity.

For doing business in emerging market as India one may want to look at many factors which may help in the development or set back of the Indian economy  :

1.Improving Income:  Even small improvements in income, when multiplied across more than a billion people, add up to big money.
2. Indians who want to start businesses have access to local capital — from family members or local banks. The country’s culture encourages enterprise.
3.Every one in 2 lanes we see the roads being in bad condition . The infrastructure is improving, though, slowly but surely.
4. Much of India’s population is poor, but Indian companies have been developing products, services, and packaging to appeal to people who have little cash and small savings and who want to lead a better life.
5.There is extreme poverty and unemployment which may result in the frustration of the energetic young force which may bring the country down.
6.2010-2011 saw scandals where corruption was involved. Thus making it difficult for foreign businessess from investing in India. hence the need to curb corruption.

The following is the link to an Interview with Narayana murthy which we found interesting to share :
http://www.ey.com/GL/en/Issues/Business-environment/Business-redefined---Global-trend-1--the-rise-and-rise-of-emerging-markets---Thinking-big-right-from-the-start


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Written by,
Alekhya (alekhya.pgdm14c@greatlakes.edu.in)